Utility Bill Breakdown
In this training module, we go over how to break down the utility bill and assess a customer’s consumption levels, price per kWh, and what the customer is paying.
Additionally, we breakdown how a customer is being charged and build pain.
The client must understand these parameters before we dive into any solar solution.
Gas Station Pitch
In this training module, we share our favorite technique, the gas station pitch.
It's all about building trust and emotional connections with customers while providing logical reasons for going solar.
By emphasizing the importance of making customers feel confident in their decision, so they don't feel the need to shop around. I encourage you to implement this approach to improve your close rates and customer satisfaction.
Explaining the Escalator…
In this training module, we discuss how to effectively pitch a Power Purchase Agreement (PPA) to customers, particularly focusing on the importance of clearly explaining the 3.59% escalator.
We highlight the need to use simple math to show customers how this rate compares to their current utility costs and how it compounds over time, making it less intimidating.
I also emphasize the psychological aspect of addressing customer uncertainties head-on to reduce cancellations. Remember, by demonstrating the long-term savings and value of solar, we can help customers feel more confident in their decision.
Please ensure you have your calculator ready and practice this approach to enhance your pitches..